Our Services

Web Design, SEO & Branding Solutions for Growth-Focused Businesses

TruePoint Labs was founded on a simple belief: that innovation drives performance. We partner with businesses ready to elevate their digital presence through insights, strategy, purposeful design and technology.

We’re small by design—delivering senior-level insight, deep collaboration, and agile execution without the agency bloat.

We merge strategic thinking, creative storytelling, and technical tools to craft digital experiences that deliver business results.

Brand Strategy & Identity

We help you uncover what makes your brand unique. From positioning to visual identity, we build brands with clarity and purpose.

Includes:

Brand Positioning & Messaging
Logo & Visual Identity
Brand Guidelines

Website Design & Development

Responsive websites that are designed to engage and built to perform. We create digital experiences tailored to your audience, optimized for speed, UX, and conversion and we operate them for you so that you can focus on your core business

Includes:

Web-friendly content that aligns with brand voice
Photography / Image selection
Web design
Web Development (WordPress)
E-commerce & CMS Integration
Continuous development
Hosting of web site

SEO & Digital Visibility

We turn your website into a growth engine. Through on-page SEO, technical audits, and content strategy, we ensure your brand is found by the people who matter.

Includes:

SEO Audits & Optimization
Keyword Strategy
Technical SEO & Analytics

Email Marketing

Let us handle your campaigns—while you focus on your business.

Whether you’re building your list or reactivating cold leads, we craft targeted campaigns that drive real results.

Professionally written email sequences & newsletters
Smart segmentation & automation
Performance tracking & optimization
Branded designs that match your companys tone of voice

Website Maintenance & Support

Updates, backups, bug fixes, and monitoring to ensure your web site is up and running.

Service design

We help organizations create or improve services by focusing on the entire user experience—from first interaction to delivery and beyond.

Understand user needs
Map service journeys
Identify pain points and co-design solutions that align with business goals.

Our Process

We Handle It All

01.

Discovery

Business brief, website/SEO audit

02.

Planning

Sitemap, wireframes, SEO and email strategies, proposal

03.

Development

Brand research and guidelines, Responsive website, technical SEO setup, QA, launch

04.

SEO Launch

Analytics setup, content plan, backlink strategy

05.

Email Marketing

Domain auth, list building, automation workflows, personalization, testing

06.

Operations

Launch,

Campaign updates, industry-specific strategies

Blog posts and content updates monthly

Hosting of web sites, app updates, support, fixes etc

Let's connect to see how we can contribute to grow your business!

Let’s build a brand that speaks, a website that sells, and a presence that ranks.