Our Works

The Challenge

The Velvet Atlas set out to become the premier digital destination for discerning travelers seeking luxurious, transformative journeys where wellness and design unite to elevate body, mind, and soul. The challenge was to create a platform that not only communicated their unique manifesto — “Luxury, Wellness, and Design Curated for the Soul” — but also embodied the high standards of authenticity, sustainability, and aesthetics that their brand stands for.

Our Role

We were entrusted with developing the entire digital experience for The Velvet Atlas — from concept and brand strategy to web design and technical development. 

Through in-depth workshops and research, we mapped the audience’s needs and market opportunities, positioning The Velvet Atlas as an authority in exclusive travel with a holistic wellness focus.

The design blends elegance with simplicity, featuring visual elements that evoke sensory richness and transformation. We prioritized user-friendliness to allow visitors to easily explore and immerse themselves in carefully curated destinations and retreats.

The Solution

Concept & Brand Development

— Created a clear, emotional brand promise that resonates throughout copy, design, and user experience.

We started with analysing the competitive field and defining mission, values, and target audience. From there, we crafted a new brand identity that included:

• A modern logo and visual system

• Refined color palette and typography

• Brand voice and messaging guidelines

This laid the foundation for a cohesive and professional brand experience across all platforms.

Website & UX Design

— Built a responsive, visually stunning, and intuitive platform that reflects luxury and authenticity.

Content Strategy & Storytelling

— Crafted messaging that captures the essence of each curated experience, emphasizing emotion, sustainability, and transformation.

SEO & Digital Strategy

— Optimized to attract a global audience of mindful luxury travelers and build long-term digital presence.

To ensure the Velvet Atlas new website performed in search results, we implemented a comprehensive SEO strategy:

• Keyword research and mapping

• On-page SEO optimization (meta tags, headings, alt text, etc.)

• Structured data and performance improvements

• Content optimization for target topics

• Google indexing and analytics setup

The Result

The new platform quickly established The Velvet Atlas as a trusted and inspiring source for luxury travel with deeper meaning. Visitors experience a user journey as thoughtful as the brand’s promise.

With a clear, authentic voice and a digital presence that reflects their core values, The Velvet Atlas is now on a growth journey to inspire a new generation of travelers to explore the world with both heart and mind.